Appodeal was Founded by App Publishers for App Publishers. Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production,a mobile apps publishing company with a monthly audience of 4M active users across all apps. After experimenting with most of the ad networks,mediators,and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best increasing their apps ad revenue by an impressive 270%. Golubev then realized that all mobile ad tools simply put the advertisers interests first,not the publishers. As a result,he decided to launch Appodeal to the public in 2015 bringing the power back to the mobile app publishers. Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since. Learn more about Appodeal's Win/Win Business Model As of August 2016, Appodeal: Mediates ads from 35+ major ad networks and is continuously adding more Supports all major ad formats:banners,videos,interstitials,rewarded videos and native ads Serves over 8 billion ad impressions each month Generates over $3 million in ad revenue to app publishers each month Continuously increases ad revenue for 15,000+ apps with hundreds joining Appodeal weekly Boosts ARPDAU by at least 29% Has over 75 employees around the world with headquarters in San Francisco and offices in Moscow and Barcelona with plans to grow team to 90+ by end of 2016 Raised over $3M in seed funding Won industry awards,including the White Nights 2015 Award for Mobile Advertising & Monetization https://youtu.be/scCcL7t9A-A
